IT GIRL

2024

The It Girl Project was a personal exploration into the cultural relevance and reality behind the trending term “It Girl.” My goal was to reinterpret the archetype by showcasing the authenticity, complexity, and lifestyle associated with it. I began by researching the origins and evolution of the term, collecting visual references that were curated into a series of mood boards to guide the creative direction of the fashion film and editorial shoot.

Together with my art director, we developed a narrative titled “The Life of an It Girl,” centered on a character named Amanda. In the film, Amanda walks confidently through a dimly lit, empty street—locking eyes with the viewer, not with intimidation, but with quiet assurance. This moment of power softens when she encounters Rose, a corporate-chic woman with a contrasting aesthetic. Their brief yet warm interaction reveals Amanda’s empathy, illustrating that the true “It Girl” is not just style-driven but emotionally grounded.

As part of the project, I designed and constructed a hot pink waffle-knit flared top to embody the key traits of the It Girl—elegance, simplicity, and confidence. The top features adjustable gold hoop spaghetti straps and a lace-up back for added flair. It was styled with a gathered black mini skirt, black open-toe heels, and gold jewellery to complete the look.